Sportsbook
Real-time odds,
owned infrastructure
Pixup Play's sportsbook runs on an in-house odds feed, covering more than 300,000 events every month with up to 1,000 markets per event at millisecond-level latency. Because the feed is ours rather than licensed, there is no supplier margin between you and the price.
The case
Why ownership changes the economics
Most sportsbook providers license their odds feed from a third party and pass the cost to you inside their rate. You pay the provider, the provider pays the feed supplier, and both margins come out of your GGR.
This is the structural reason our sportsbook costs less. It is not a discount.
And it is why headline rates mislead. Managed-trading specialists quote 8–12% of sportsbook GGR — but that buys odds compilation and risk management, not a platform. The platform licence, the feed and the integrations are separate lines.
We include premium competitions in the base rate. An operator who cannot offer the tournaments their market actually bets on does not have a sportsbook, so pricing them separately means quoting for a product nobody can launch.
Sportsbook
The engine
Real-time odds
Ultra-low latency updates across 300,000+ events a month, with up to 1,000 markets on a single event.
Risk and trading layer
Exposure controls and margin protection, run against live positions.
Market Sentinel
Anomaly detection and market-movement monitoring, built in rather than bought separately.
Live match tracker
A customisable widget that lifts engagement and supports cross-sell.
Full coverage
Pre-match, live and futures across sports and esports.
One balance
The sportsbook runs on the unified wallet, so there are no transfers between products.
Frequently asked
Questions operators actually ask.
How much does a sportsbook platform cost?
Managed-trading specialists are published at 8–12% of sportsbook GGR plus a monthly minimum, which covers odds compilation and risk management but not a platform. Turnkey providers supplying the engine, feed and integrations quote separately on top of that.
Are premium competitions like UEFA, ATP and NFL included?
With us, yes — they are in the base rate. Elsewhere they are frequently charged as add-ons, which is one of the reasons a quoted sportsbook rate and an invoiced one differ.
Why does the monthly sportsbook licence range so widely?
Because the integration model decides it. An iFrame integration sits near €5,000 a month, while a full sportsbook API with managed trading and an official feed starts around €15,000 and rises. Establish which one a quote refers to before comparing.
What does an in-house odds feed change?
There is no third-party feed licence and therefore no supplier margin layered onto yours. It also means latency and market coverage are ours to control rather than a vendor's roadmap.
How many events and markets are covered?
More than 300,000 events every month, with up to 1,000 markets per event, across sports and esports — pre-match, live and futures.
Can I run the sportsbook with my existing casino and PAM?
Yes. The sportsbook module runs standalone against an external PAM and wallet.
What is Market Sentinel?
Built-in anomaly detection and market-movement monitoring — it flags unusual patterns in real time rather than requiring a separate risk product.
Get in touch
Let's talk about what your infrastructure should cost.
Send us your current platform terms and monthly GGR. We will come back with a line-by-line comparison against our rate — and tell you plainly if you are already on a better deal.