Casino
Casino platform,
content at cost
Pixup Play's casino module provides the game lobby, provider integrations, jackpot and tournament mechanics and campaign tooling — with game provider revenue share passed through at cost and a platform fee from 2% of GGR.
The case
The commercial point comes first
Most casino contracts quote one number covering platform and content together. It is simpler to sign, and it is where margin hides: if you cannot see the two components separately, you cannot tell whether the platform is expensive.
Published rates put the casino platform at 8–15% of casino GGR for small and mid-sized operators, falling to 5–8% at higher volume, with content adding 3–8% on top. Combined, 15–20% of casino GGR.
We separate them. You pay the studios what the studios charge, and you pay us from 2% for the platform — tiered by volume, so the rate falls as you grow.
The practical consequence: you can verify the content line by asking the studios directly. Our platform fee is the only number on your invoice that you take on our word.
One detail that moves the number: rates quoted for direct studio integrations do not include an aggregator. Routing the same content through an aggregator instead typically adds 1.5–3 percentage points of GGR.
Casino
The platform
Game lobby
Configurable per brand and market, with merchandising controlled from the CMS.
Provider integrations
Integrated once at the platform layer and available to every brand and market.
Jackpots and tournaments
Native rather than provider-specific, so they can span content from different studios.
Campaign tooling
Driven by the same bonus engine as every other vertical.
One balance
Casino runs on the unified wallet, so a casino player is one player rather than a separate account.
Frequently asked
Questions operators actually ask.
How much does a casino platform cost?
Published rates run 8–15% of casino GGR for small and mid-sized operators, falling to 5–8% at higher volume. Game content adds 3–8% on top. Many contracts bundle the two into a single rate.
What is Pixup Play's casino platform fee?
From 2% of GGR, tiered by volume, with game content passed through at provider cost. The published market rate for a casino platform alone is 8–15%, falling to 5–8% at high volume, with content charged separately.
What is the difference between a casino platform and a game aggregator?
The platform runs accounts, wallet, lobby and back office. An aggregator supplies game content from multiple studios through one integration and takes a share of GGR on the games it distributes.
Is game content included in the platform fee?
No. Provider revenue share is passed through at cost and shown separately, and Pixup Play charges a platform fee on top. Many providers bundle the two, which makes the combined rate impossible to audit.
Can I run Pixup Play casino with my existing PAM?
Yes. The casino module runs standalone against an external PAM and wallet.
Do jackpots work across providers?
Yes. Jackpot and tournament mechanics are native to the platform rather than specific to one studio's content.
Get in touch
Let's talk about what your infrastructure should cost.
Send us your current platform terms and monthly GGR. We will come back with a line-by-line comparison against our rate — and tell you plainly if you are already on a better deal.