Bonus Engine
Create once.
Use everywhere.
A cross-vertical bonus engine lets an operator define a promotion once and apply it across casino, sportsbook and any future vertical, instead of rebuilding the same offer separately in each system and reconciling the results afterwards.
The case
Why the last step is the one that matters
Most bonus systems tell you what you spent. Fewer tell you what it produced.
Bonusing is the second largest controllable cost after marketing, and it is routinely run on instinct because the measurement is hard. If you cannot see incremental value per campaign — what the player would have done anyway versus what the bonus caused — you are guessing.
Tracking sits inside the same engine that issues the reward, so cost and outcome come from one place rather than being assembled from two systems afterwards.
Bonus Engine
How a bonus actually runs
A player action fires the rule
Deposit, first bet, session or milestone.
Eligibility checked instantly
Against account state and history, at the moment of the action.
The right offer to the right player
Using the segments already defined in the PAM.
Applied to the unified balance
Automatically, without a transfer between products.
Cost and outcome tracked
Uptake and incremental value measured per campaign, in the same engine.
Frequently asked
Questions operators actually ask.
What is a cross-vertical bonus engine?
A rule engine that applies promotions across casino, sportsbook and other verticals from one definition, rather than requiring the same offer to be rebuilt separately in each system.
Can a bonus span casino and sportsbook?
Yes — that is the point of running it on a unified wallet. A free bet can draw on the same balance as casino play without an internal transfer.
How do you prevent bonus abuse?
Controls run inside the same flow: multi-accounting detection, abuse pattern recognition across verticals, and eligibility rules that account for behaviour. Cross-vertical visibility matters here — patterns that look ordinary within casino alone become obvious when sportsbook activity is visible in the same view.
Can I measure whether a bonus was profitable?
Yes. Cost, uptake and incremental value are tracked per campaign in the engine that issued the reward, rather than assembled from two systems afterwards.
Do I need the full Pixup Play stack to use the bonus engine?
No, though cross-vertical rules depend on the verticals sharing a wallet. The engine runs against our PAM and wallet; scope an external setup specifically.
Get in touch
Let's talk about what your infrastructure should cost.
Send us your current platform terms and monthly GGR. We will come back with a line-by-line comparison against our rate — and tell you plainly if you are already on a better deal.