Operator CMS
Marketing freedom,
no developers
The Pixup Play CMS lets marketing teams build pages, launch banners and promotions, run targeted popups and manage SEO settings directly in the operator console — without a developer, a deployment or a release window.
The case
Why this is an economic argument, not a convenience one
In most operations, a banner change is a ticket. The ticket is prioritised against product work, scheduled into a sprint, and shipped in a release. A promotion that should have gone live on Friday goes live the following month.
The cost is not the developer hour. It is the promotions that never run because the overhead is not worth it, and the tests that never happen because each variant costs a sprint slot.
Moving that work to marketing changes what your team attempts, not just how fast they execute.
Operator CMS
What is included
Drag-and-drop page builder
Landing pages and campaign pages without code.
Banners and promotions
Live in minutes, scheduled or triggered by segment.
Popups and targeted messaging
By segment, behaviour or campaign.
SEO controls
Titles, meta descriptions, structured data and tags per page, without a plugin.
Media library
Shared across brands and markets.
Roles and approval workflows
Junior staff draft, seniors approve, nobody ships to production by accident.
Frequently asked
Questions operators actually ask.
What is an iGaming CMS?
A content management system built for gambling operators, covering campaign pages, banners, promotional messaging and SEO settings — with the segmentation and multi-brand structure a general-purpose CMS lacks.
Can marketing publish without a developer?
Yes, that is the point. Pages, banners, popups and SEO settings are all managed in the console.
Does it support multiple brands and languages?
Yes. Brands and markets are managed from one console, with a shared media library across them.
Can I control SEO settings per page?
Yes — titles, meta descriptions, structured data and tags, set per page without a plugin.
Is there an approval workflow?
Yes. Roles are granular: junior staff draft and seniors approve, so nothing reaches production by accident.
Get in touch
Let's talk about what your infrastructure should cost.
Send us your current platform terms and monthly GGR. We will come back with a line-by-line comparison against our rate — and tell you plainly if you are already on a better deal.